Datacentrex, Inc. (formerly Thumzup Media Corporation) operates an advertising technology platform that enables individuals to earn by posting about advertisers on social media. The company adopted Bitcoin as its primary treasury reserve asset in November 2024 and raises capital through ATM equity offerings under a $500M shelf registration to fund BTC purchases. In December 2025, the company acquired Dogehash Technologies and rebranded from Thumzup Media to Datacentrex.